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18.6 References

Reid Carr, “Qualitative vs. Quantitative Testing,” iMedia Connection, February 17, 2005, http://www.imediaconnection.com/content/5097.asp (accessed September 29, 2008).

Alicia Clegg, “Virtual Worlds Are the Reality,” Marketing Week, July 3, 2008, http://www.marketingweek.co.uk/in-depth-analysis/virtual-worlds-are-the-reality/2061442.article (accessed September 29, 2008).

Matt Foley, “Research Communities vs. Research Panels,” PluggedIN, September 22, 2008, http:// www.pluggedinco.com/blog/bid/8784/Research-communities-vs-research-panels (accessed September 29, 2008).

“Guide to the Design of Questionnaires,” University of Leeds Information Systems Services, August 12, 2008, http://iss.leeds.ac.uk/info/312/surveys/217/guide_to_the_design_of_questionnaires (accessed September 29, 2008).

Neville Hobson, “The GM FastLane Blog—The Poster Child for Executive Blogs,” Neville Hobson, May 2005, http://www.nevillehobson.com/resources/fastlane (accessed September 29, 2008).

Lee LeFever, “Interview with Michael Wiley of the GM Fastlane Blog,” Common Craft, February 21, 2005, http://www.commoncraft.com/interview-michael-wiley-gm-fastlane-blog (accessed September 29, 2008).

“Survey Design,” Creative Research Systems, May 2008, http://www.surveysystem.com/sdesign.htm (accessed September 29, 2008).