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Chapter 13 Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt
Learning Objectives
- Look at the role a sustainability-focused mission and strategy can play in identifying organizational purpose and guiding a business.
- Understand the complexity of managing what can be at times competing and conflicting environmental, social, and business demands and values.
- Describe how sustainability-focused strategy can contribute to competitive advantage in local and global markets.