Internet-Only Sources

The threshold was crossed in 2008: The Internet overtook print media as a primary source of information for national and international news in the United States. Television is still far in the lead, but especially among younger demographics, the Internet is quickly catching up as a way to learn about the day’s news. With 40 percent of the public receiving their news from the Internet (see Figure 11.8),Pew Research Center for the People & the Press, “Internet Overtakes Newspapers as News Outlet,” December 23, 2008, http://people-press.org/report/479/internet-overtakes-newspapers-as-news-source. media outlets have been scrambling to set up large presences on the web. Yet one of the most remarkable shifts has been in the establishment of online-only news sources.

Figure 11.8

Americans now receive more national and international news from the Internet than they do from newspapers.

The conventional argument claims that the anonymity and the echo chamber of the Internet undermine worthwhile news reporting, especially for topics that are expensive to report on. The ability of large news organizations to put reporters in the field is one of their most important contributions and (because of its cost) is often one of the first things to be cut back during times of budget problems. However, as the Internet has become a primary news source for more and more people, new media outlets—publications existing entirely online—have begun to appear.

In 2006, two reporters for the Washington Post, John F. Harris and Jim VandeHei, left the newspaper to start a politically centered website called Politico. Rather than simply repeating the day’s news in a blog, they were determined to start a journalistically viable news organization on the web. Four years later, the site has over 6,000,000 unique monthly visitors and about a hundred staff members, and there is now a Politico reporter on almost every White House trip.Michael Wolff, “Politico’s Washington Coup,” Vanity Fair, August 2009, http://www.vanityfair.com/politics/features/2009/08/wolff200908.

Far from being a collection of amateurs trying to make it big on the Internet, Politico’s senior White House correspondent is Mike Allen, who previously wrote for The New York Times, Washington Post, and Time. His daily Playbook column appears at around 7 a.m. each morning and is read by much of the politically centered media. The different ways that Politico reaches out to its supporters—blogs, Twitter feeds, regular news articles, and now even a print edition—show how media convergence has even occurred within the Internet itself. The interactive nature of its services and the active comment boards on the site also show how the media have become a two-way street: more of a public forum than a straight news service.

“Live” From New York …

Top-notch political content is not the only medium moving to the Internet, however. Saturday Night Live (SNL) has built an entire entertainment model around its broadcast time slot. Every weekend, around 11:40 p.m. on Saturday, someone interrupts a skit, turns toward the camera, shouts “Live from New York, it’s Saturday Night!” and the band starts playing. Yet the show’s sketch comedy style also seems to lend itself to the watch-anytime convenience of the Internet. In fact, the online television service Hulu carries a full eight episodes of SNL at any given time, with regular 3.5-minute commercial breaks replaced by Hulu-specific minute-long advertisements. The time listed for an SNL episode on Hulu is just over an hour—a full half-hour less than the time it takes to watch it live on Saturday night.

Hulu calls its product “online premium video,” primarily because of its desire to attract not the YouTube amateur but rather a partnership of large media organizations. Although many networks, like NBC and Comedy Central, stream video on their websites, Hulu builds its business by offering a legal way to see all these shows on the same site; a user can switch from South Park to SNL with a single click, rather than having to move to a different website.

Premium Online Video Content

Hulu’s success points to a high demand among Internet users for a wide variety of content collected and packaged in one easy-to-use interface. Hulu was rated the Website of the Year by the Associated PressJake Coyle, “On the Net: Hulu Is Web Site of the Year,” Seattle Times, December 19, 2008, http://seattletimes.nwsource.com/html/entertainment/2008539776_aponthenetsiteoftheyear.html. and even received an Emmy nomination for a commercial featuring Alec Baldwin and Tina Fey, the stars of the NBC comedy 30 Rock.Dan Neil, “‘30 Rock’ Gets a Wink and a Nod From Two Emmy-Nominated Spots,” Los Angeles Times, July 21, 2009, http://articles.latimes.com/2009/jul/21/business/fi-ct-neil21. Hulu’s success has not been the product of the usual dot-com underdog startup, however. Its two parent companies, News Corporation and NBC Universal, are two of the world’s media giants. In many ways, this was a logical step for these companies to take after fighting online video for so long. In December 2005, the video “Lazy Sunday,” an SNL digital short featuring Andy Samberg and Chris Parnell, went viral with over 5,000,000 views on YouTube before February 2006, when NBC demanded that YouTube take down the video.John Biggs, “A Video Clip Goes Viral, and a TV Network Wants to Control It,” New York Times, February 20, 2006, http://www.nytimes.com/2006/02/20/business/media/20youtube.html. NBC later posted the video on Hulu, where it could sell advertising for it.

Hulu allows users to break out of programming models controlled by broadcast and cable television providers and choose freely what shows to watch and when to watch them. This seems to work especially well for cult programs that are no longer available on television. In 2008, the show Arrested Development, which was canceled in 2006 after repeated time slot shifts, was Hulu’s second-most-popular program.

Hulu certainly seems to have leveled the playing field for some shows that have had difficulty finding an audience through traditional means. 30 Rock, much like Arrested Development, suffered from a lack of viewers in its early years. In 2008, New York Magazine described the show as a “fragile suckling that critics coddle but that America never quite warms up to.”Adam Sternbergh, “‘The Office’ vs. ‘30 Rock’: Comedy Goes Back to Work,” New York Magazine, April 10, 2008, http://nymag.com/daily/entertainment/2008/04/the_office_vs_30_rock_comedy_g.html. However, even as 30 Rock shifted time slots mid-season, its viewer base continued to grow through the NBC partner of Hulu. The nontraditional media approach of NBC’s programming culminated in October 2008, when NBC decided to launch the new season of 30 Rock on Hulu a full week before it was broadcast over the airwaves.Jenna Wortham, “Hulu Airs Season Premiere of 30 Rock a Week Early,” Wired, October 23, 2008, http://www.wired.com/underwire/2008/10/hulu-airs-seaso/. Hulu’s strategy of providing premium online content seems to have paid off: As of March 2011, Hulu provided 143,673,000 viewing sessions to more than 27 million unique visitors, according to Nielsen.“ComScore release March 2011 US Online Video Rankings,” April 12, 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/4/comScore_Releases_March_2011_U.S._Online_Video_Rankings.

Unlike other “premium” services, Hulu does not charge for its content; rather, the word premium in its slogan seems to imply that it could charge for content if it wanted to. Other platforms, like Sony’s PlayStation 3, block Hulu for this very reason—Sony’s online store sells the products that Hulu gives away for free. However, Hulu has been considering moving to a paid subscription model that would allow users to access its entire back catalog of shows. Like many other fledgling web enterprises, Hulu seeks to create reliable revenue streams to avoid the fate of many of the companies that folded during the dot-com crash.Greg Sandoval, “More Signs Hulu Subscription Service Is Coming,” CNET, October 22, 2009, http://news.cnet.com/8301-31001_3-10381622-261.html.

Like Politico, Hulu has packaged professionally produced content into an on-demand web service that can be used without the normal constraints of traditional media. Just as users can comment on Politico articles (and now, on most newspapers’ articles), they can rate Hulu videos, and Hulu will take this into account. Even when users do not produce the content themselves, they still want this same “two-way street” service.

The “Internet Paradox” and Facebook

As they developed, it became quickly apparent that the Internet generation did not suffer from perpetual loneliness as a rule. After all, the generation that was raised on instant messaging invented Facebook and still makes up most of Facebook’s audience. As detailed earlier in the chapter, Facebook began as a service limited to college students—a requirement that practically excluded older participants. As a social tool and as a reflection of the way younger people now connect with each other over the Internet, Facebook has provided a comprehensive model for the Internet’s effect on social skills and especially on education.

A study by the Michigan State University Department of Telecommunication, Information Studies, and Media has shown that college-age Facebook users connect with offline friends twice as often as they connect with purely online “friends.”Nicole B. Ellison, Charles Steinfield, and Cliff Lampe, “The Benefits of Facebook ‘Friends’: Social Capital and College Students’ Use of Online Social Network Sites,” Journal of Computer-Mediated Communication 14, no. 4 (2007). In fact, 90 percent of the participants in the study reported that high school friends, classmates, and other friends were the top three groups that their Facebook profiles were directed toward.

In 2007, when this study took place, one of Facebook’s most remarkable tools for studying the ways that young people connect was its “networks” feature. Originally, a Facebook user’s network consisted of all the people at his or her college email domain: the “mycollege” portion of “me@mycollege.edu.” The MSU study, performed in April 2006, just 6 months after Facebook opened its doors to high school students, found that first-year students met new people on Facebook 36 percent more often than seniors did. These freshmen, in April 2006, were not as active on Facebook as high schoolers (Facebook began allowing high schoolers on its site during these students’ first semester in school).Ellen Rosen, “THE INTERNET; Facebook.com Goes to High School,” New York Times, October 16, 2005, http://query.nytimes.com/gst/fullpage.html?res=9C05EEDA173FF935A25753C1A9639C8B63&scp=5&sq=facebook &st=nyt. The study concluded that they could “definitively state that there is a positive relationship between certain kinds of Facebook use and the maintenance and creation of social capital.”Nicole B. Ellison, Charles Steinfield, and Cliff Lampe, “The Benefits of Facebook ‘Friends’: Social Capital and College Students’ Use of Online Social Network Sites,” Journal of Computer-Mediated Communication 14, no. 4 (2007). In other words, even though the study cannot show whether Facebook use causes or results from social connections, it can say that Facebook plays both an important and a nondestructive role in the forming of social bonds.

Although this study provides a complete and balanced picture of the role that Facebook played for college students in early 2006, there have been many changes in Facebook’s design and in its popularity. In 2006, many of a user’s “friends” were from the same college, and the whole college network might be mapped as a “friend-of-a-friend” web. If users allowed all people within a single network access to their profiles, it would create a voluntary school-wide directory of students. Since a university email address was required for signup, there was a certain level of trust. The results of this Facebook study, still relatively current in terms of showing the Internet’s effects on social capital, show that not only do social networking tools not lead to more isolation, but that they actually have become integral to some types of networking.

However, as Facebook began to grow and as high school and regional networks (such as “New York City” or “Ireland”) were incorporated, users’ networks of friends grew exponentially, and the networking feature became increasingly unwieldy for privacy purposes. In 2009, Facebook discontinued regional networks over concerns that networks consisting of millions of people were “no longer the best way for you to control your privacy.”Mark Zuckerberg, “An Open Letter from Facebook Founder Mark Zuckerberg,” Facebook, December 1, 2009, http://blog.facebook.com/blog.php?post=190423927130. Where privacy controls once consisted of allowing everyone at one’s college access to specific information, Facebook now allows only three levels: friends, friends of friends, and everyone.

Meetup.com: Meeting Up “IRL”

Of course, not everyone on teenagers’ online friends lists are actually their friends outside of the virtual world. In the parlance of the early days of the Internet, meeting up “IRL” (shorthand for “in real life”) was one of the main reasons that many people got online. This practice was often looked at with suspicion by those not familiar with it, especially because of the anonymity of the Internet. The fear among many was that children would go into chat rooms and agree to meet up in person with a total stranger, and that stranger would turn out to have less-than-friendly motives. This fear led to law enforcement officers posing as underage girls in chat rooms, agreeing to meet for sex with older men (after the men brought up the topic—the other way around could be considered entrapment), and then arresting the men at the agreed-upon meeting spot.

In recent years, however, the Internet has become a hub of activity for all sorts of people. In 2002, Scott Heiferman started Meetup.com based on the “simple idea of using the Internet to get people off the Internet.”Scott Heiferman, “The Pursuit of Community,” New York Times, September 5, 2009, csehttp://www.nytimes.com/2009/09/06/jobs/06boss.html. The entire purpose of Meetup.com is not to foster global interaction and collaboration (as is the purpose of something like Usenet) but rather to allow people to organize locally. There are Meetups for politics (popular during Barack Obama’s presidential campaign), for New Yorkers who own Boston terriers,Amanda M. Fairbanks, “Funny Thing Happened at the Dog Run,” New York Times, August 23, 2008, csehttp://www.nytimes.com/2008/08/24/nyregion/24meetup.html. for vegan cooking, for board games, and for practically everything else. Essentially, the service (which charges a small fee to Meetup organizers) separates itself from other social networking sites by encouraging real-life interaction. Whereas a member of a Facebook group may never see or interact with fellow members, Meetup.com actually keeps track of the (self-reported) real-life activity of its groups—ideally, groups with more activity are more desirable to join. However much time these groups spend together on or off the Internet, one group of people undoubtedly has the upper hand when it comes to online interaction: World of Warcraft players.

World of Warcraft: Social Interaction Through Avatars

A writer for Time states the reasons for the massive popularity of online role-playing games quite well: “[My generation’s] assumptions were based on the idea that video games would never grow up. But no genre has worked harder to disprove that maxim than MMORPGs—Massively Multiplayer Online Games.”Ta-Nehisi Paul Coates, “Confessions of a 30-Year-Old Gamer,” Time, January 12, 2007, http://www.time.com/time/arts/article/0,8599,1577502,00.html. World of Warcraft (WoW, for short) is the most popular MMORPG of all time, with over 12 million subscriptions and counting. The game is inherently social; players must complete “quests” in order to advance in the game, and many of the quests are significantly easier with multiple people. Players often form small, four-to five-person groups in the beginning of the game, but by the end of the game these larger groups (called “raiding parties”) can reach up to 40 players.

In addition, WoW provides a highly developed social networking feature called “guilds.” Players create or join a guild, which they can then use to band with other guilds in order to complete some of the toughest quests. “But once you’ve got a posse, the social dynamic just makes the game more addictive and time-consuming,” writes Clive Thompson for Slate.Clive Thompson, “An Elf’s Progress: Finally, Online Role-Playing Games That Won’t Destroy Your Life,” Slate, March 7, 2005, http://www.slate.com/id/2114354. Although these guilds do occasionally meet up in real life, most of their time together is spent online for hours per day (which amounts to quite a bit of time together), and some of the guild leaders profess to seeing real-life improvements. Joi Ito, an Internet business and investment guru, joined WoW long after he had worked with some of the most successful Internet companies; he says he “definitely”Jane Pinckard, “Is World of Warcraft the New Golf?” 1UP.com, February 8, 2006, http://www.1up.com/news/world-warcraft-golf. learned new lessons about leadership from playing the game. Writer Jane Pinckard, for video game blog 1UP, lists some of Ito’s favorite activities as “looking after newbs [lower-level players] and pleasing the veterans,” which he calls a “delicate balancing act,”Jane Pinckard, “Is World of Warcraft the New Golf?” 1UP.com, February 8, 2006, http://www.1up.com/news/world-warcraft-golf. even for an ex-CEO.

Figure 11.9

Guilds often go on “raiding parties”—just one of the many semisocial activities in World of Warcraft.

Image used by permission. © 2011 Blizzard Entertainment, Inc.

With over 12 million subscribers, WoW necessarily breaks the boundaries of previous MMORPGs. The social nature of the game has attracted unprecedented numbers of female players (although men still make up the vast majority of players), and its players cannot easily be pegged as antisocial video game addicts. On the contrary, they may even be called social video game players, judging from the general responses given by players as to why they enjoy the game. This type of play certainly points to a new way of online interaction that may continue to grow in coming years.

Social Interaction on the Internet Among Low-Income Groups

In 2006, the journal Developmental Psychology published a study looking at the educational benefits of the Internet for teenagers in low-income households. It found that “children who used the Internet more had higher grade point averages (GPA) after one year and higher scores after standardized tests of reading achievement after six months than did children who used it less” and that continuing to use the Internet more as the study went on led to an even greater increase in GPA and standardized test scores in reading (there was no change in mathematics test scores).Linda A. Jackson and others, “Does Home Internet Use Influence the Academic Performance of Low-Income Children?” Developmental Psychology 42, no. 3 (2006): 433–434.

One of the most interesting aspects of the study’s results is the suggestion that the academic benefits may exclude low-performing children in low-income households. The reason for this, the study suggests, is that children in low-income households likely have a social circle consisting of other children from low-income households who are also unlikely to be connected to the Internet. As a result, after 16 months of Internet usage, only 16 percent of the participants were using email and only 25 percent were using instant messaging services. Another reason researchers suggested was that because “African-American culture is historically an ‘oral culture,’” and 83 percent of the participants were African American, the “impersonal nature of the Internet’s typical communication tools” may have led participants to continue to prefer face-to-face contact. In other words, social interaction on the Internet can only happen if your friends are also on the Internet.