This is “Acknowledgments”, article 2 from the book Marketing Principles (v. 2.0). For details on it (including licensing), click here.

For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here.

Has this book helped you? Consider passing it on:
Creative Commons supports free culture from music to education. Their licenses helped make this book available to you. helps people like you help teachers fund their classroom projects, from art supplies to books to calculators.


The authors would like to thank the following reviewers for their feedback, which helped shape the second edition:

  • Stephen M. Berry, Anne Arundel Community College
  • Bob Conrad, Ph.D., APR, Conrad Communications, LLC.
  • Ted Lapekas, SUNY/Empire State College
  • Donald G. Purdy, University at Albany
  • Elizabeth F. Purinton, Marist College
  • Kelly Sell, Bucks County Community College
  • Richard L. Sharman, Lone Star College-Montgomery
  • Gary Tucker, Northwestern Oklahoma State University
  • Gregory R. Wood, Canisius College
  • Anne Zahradnik, Marist College

The authors would like to thank Camille Schuster for her input, examples, and feedback on the first edition chapters. The authors would also like to thank the following colleagues who have reviewed the first edition text and provided comprehensive feedback and suggestions for improving the material:

  • Christie Amaot, University of North Carolina, Charlotte
  • Andrew Baker, Georgia State University
  • Jennifer Barr, The Richard Stockton College of New Jersey
  • George Bernard, Seminole Community College
  • Patrick Bishop, Ferris State University
  • Donna Crane, Northern Kentucky University
  • Lawrence Duke, Drexel University
  • Mary Ann Edwards, College of Mount St. Joseph
  • Paulette Faggiano, Southern New Hampshire University
  • Bob Farris, Mt. San Antonio College
  • Leisa Flynn, Florida State University
  • Renee Foster, Delta State University
  • Alfredo Gomez, Broward College
  • Jianwei Hou, Minnesota State University, Mankato
  • Craig Kelley, California State University, Sacramento
  • Marilyn Liebrenz-Himes, George Washington University
  • Alicia Lupinacci, Tarrant County College
  • John Miller, Pima Community College, Downtown
  • Melissa Moore, Mississippi State University
  • Kathy Rathbone, Tri-County Community College
  • Michelle Reiss, Spalding University
  • Tom Schmidt, Simpson College
  • Richard Sharman, Lonestar College
  • Karen Stewart, The Richard Stockton College of New Jersey
  • Victoria Szerko, Dominican College
  • Robert Winsor, Loyola Marymount University