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It is not unusual for sustainability to be championed by one person, department, or division. If this is the case in your company, we applaud you for your initiative and foresight! Or perhaps there has not yet been any particular sustainability emphasis within your company and you wonder where to start. As such, we make these suggestions:
If your company has moved beyond the stage of sustainability as incremental improvements, then your company is well on its way toward embracing sustainability as strategyA method for guiding management’s choices about where to compete—which customers to serve, with what products and services, and how to deliver those products to customers effectively and profitably.. We devote the rest of this chapter to a discussion of how sustainability is deeply embedded throughout the organization as a strategic priority of the company.