This is “E-mail Blast”, section 13.9 from the book Advertising Campaigns: Start to Finish (v. 1.0). For details on it (including licensing), click here.

For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here.

Has this book helped you? Consider passing it on:
Creative Commons supports free culture from music to education. Their licenses helped make this book available to you. helps people like you help teachers fund their classroom projects, from art supplies to books to calculators.

13.9 E-mail Blast

Figure 13.13

This e-mail blast was sent to the New Yorker’s list as part of an added-value for the print buy. It was geo-targeted to readers who would be able to attend NewsBreaker Live in White Plains, New York.

Late in the campaign SS+K utilized the e-mail blast to promote the NewsBreaker Live game as it appeared in White Plains, New York. Each print ad had the URL