This is “Screensaver”, section 13.6 from the book Advertising Campaigns: Start to Finish (v. 1.0). For details on it (including licensing), click here.
For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here.
Figure 13.10
The NewsSkimmer screensaver pulls live RSS headlines from msnbc.com while the computer is sleeping. It is also fully customizable so the user can choose which feeds she wants to receive. SS+K worked with BEAM Interactive to produce the banners.
Amit Nizan, Matt Ferrin, and Sam Mazur
(click to see video)Sam Mazur, Matt Ferrin, and Amit Nizan explain the NewsSkimmer.