This is “Launch! msnbc.com’s First-Ever Branding Campaign”, chapter 13 from the book Advertising Campaigns: Start to Finish (v. 1.0). For details on it (including licensing), click here.
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Chapter 13 Launch! msnbc.com’s First-Ever Branding Campaign
Once all the planning, preparation, and production was complete, it was time for the campaign to come to life. On April 2, 2007, the first-ever msnbc.com branding campaign launched to the public in TV, print, and online media. Think of this chapter as a campaign portfolio. It will show you the executions and take you through the exact sequence of events as SS+K introduced the “Fuller Spectrum of News” campaign.