This is “Your Networking Pitch”, section 7.2 from the book Job Searching in Six Steps (v. 1.0).
This book is licensed under a Creative Commons by-nc-sa 3.0 license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.
This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.
Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page.
For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. You may also download a PDF copy of this book (41 MB) or just this chapter (2 MB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline).
Earlier in this textbook (in chapter 5) the networking pitch was covered extensively. A shortened version is included here.
A networking pitch was originally termed an elevator pitch because in the time an elevator takes to go between floors (generally thirty to forty seconds), you should be able to articulate your value proposition (the skills you have and the position you are seeking). The elevator pitch is now also called the professional pitch, the networking pitch, or simply, the pitch.
An pitch is crucial to your job search: it’s a thirty second introduction and overview of what you are about, including your education, your work experience, and your unique value proposition. Typically, it’s also your first chance to impress. You can also use it in a variety of ways:
This thirty- to forty-second summary should be spoken, or delivered, in a confident, convincing manner, making a strong impression. If your pitch is too long and drawn out, it lacks convictionTo have purpose.. When meeting networking contacts, recruiters, and hiring managers, this is your one chance to make a great impression and present yourself with clarity. No one wants to listen to a long, drawn-out speech. A pitch should be clear and concise, enabling the person who is listening to know exactly what type of job search candidate you are.
How do you craft an effective pitch? Three steps will ensure your success:
Your pitch should answer the following five questions:
Once your pitch is in writing, review it and edit it accordingly. You should use words that come naturally to you because the more natural the delivery, the more impressive the pitch. Here are some steps you can consider while editing your pitch:
Once you have the final pitch in writing, you’ll need to practice, then practice, then practice some more. Your pitch should be spoken in a confident and compelling manner.
The trick to a successful pitch is to practice it ten, twenty, thirty, even forty times. Practice until it rolls off the tip of your tongue. Practice until it has your exact tone and style. Practice until it’s such a natural thing to say that you don’t even have to think about it before and while you are saying it.